Geometric Synchronization
Concept note:
• Focussed , structured graphic work to push the consumers focus towards the color and curves of the garment.
• The pattern provides a base, a background and sets the mood of the collection.
Elements
• Flower stickers and cut outs.
• Geometric flower pattern print on board/cards.
• Origami placards of geometric flower pattern.
Evolution
• Soft and tender nature of butterfly attracts every lady and every man as well. It exhibits a mood, a passion, softness, smooth, confidence and freedom.
• The concept is a story of transformation of an iconic creature from basic cocoon.
Elements
• Multi - colored thread wrap cocoon.
• Colored threads.
• Butterfly wings.
• Butterfly stickers and placards.
Window VM
• Multi colored butterfly on glass.
• Single color butterflies with collection name on background.
• Manuquein in Lingerie and big single wing.
• Enamor "transform yourself" signature on the window.
The Precious
Have you ever noticed how raindrops transform into a shiny pearl, the beautiful, the precious, center of attraction, cause of jealousy some one wearing.
Being "transform yourself" quoted by enamor co-relates the brand as well as the transformation.
Elements
• Mother of pearl- lycra, wireframe model
• Bra folded into a form that resembles pearl.
• Acrylic balls.
• Coral reef models or visuals.
• Underwater visuals.
Window VM
• Pearl graphics with magnified collection name on glass.
• Transparent balls hanging inside the window.
• Mother of pearl model with Bra inside, on a standee.
• Standing mannequin with Lingerie.
• Coral reed at the base.
• Enamor "transform yourself" signature on the glass.
Untamed Cowboys
Concept:
Here the journey of Denim has been traced by two legendary eras, the most popularized by it.
The window display most coveted and famous look of dash century which is a landmark in the history of clothing.
Elements:
Wooden backdrop
Side Display stands with rails
Boots, Caps, Bags.
Two wooden boxes.
Implementation:
Split graphic at the center of the backdrop.
Side stand for Denims displayed at hangers.
Rack to put folded denims
Soldiers
Concept:
Here the ambience that has been created displays the life of American soldiers that back in 1940-1950 used denims as popular mode of relaxation and enjoyment when they were not at war.
This enhance the use of Denim in new way.
Elements:
Printed graphic at the backdrop.
Side stand.
Prototype of Rifle.
Dummy explosive box.
Cap.
Dummy Newspaper (with News of War)
Implementation:
Printed graphic at the backdrop.
Side stand in the form of broken wall.
Dummy explosive box can be used for storage + folded denims may be kept over the top.
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