Straft (Design Research)
Straft (Design Research) from Rashmi Kakde
Straft (Design Research)

This was one of the projects I worked on in 2012 as a Senior Designer at Apparatus Media Lab in Bangalore; the client was Vaastu Group/Straft, an Indian construction company.

This research work was done as a pre-cursor to the company starting business in Bangalore. The objective of the research was to find out how the company was perceived by their customers and brokers, and how its image could be tweaked to suit the Bangalore market.

Confidentiality prevents me from disclosing insights, outcome & design recommendations here; please contact me if you wish to discuss this project further.

Credits: Apparatus Media Lab, © Straft


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Straft (Design Research)

This was one of the projects I worked on in 2012 as a Senior Designer at Apparatus Media Lab in Bangalore; the client was Vaastu Group/Straft, an Indian construction company.

This research work was done as a pre-cursor to the company starting business in Bangalore. The objective of the research was to find out how the company was perceived by their customers and brokers, and how its image could be tweaked to suit the Bangalore market.

Confidentiality prevents me from disclosing insights, outcome & design recommendations here; please contact me if you wish to discuss this project further.

Credits: Apparatus Media Lab, © Straft

Rashmi Kakde
User Experience Designer at Storm ID; & Independent Artist &... Edinburgh, United Kingdom