This was one of the team projects I worked on in 2010-11 as a Senior Design Ethnographer at PQR (Probe Qualitative Research) Innovation Labs, IMRB (Indian Market Research Bureau) International in Bangalore.
This project was for PepsiCo India, and was steered by PespiCo USA. The brief was to address specific problems and deliver design recommendations. We conducted detailed ethnographic research into the usage of the coolers which the retailers were using to stock their beverages in the main cities of India. The research provided insights about the issues, from which design recommendations were developed.
Confidentiality prevents me from disclosing more details such as research details, insights of the issues, design brief & design recommendations here; please contact me if you wish to discuss this project further.
Credits: IMRB, © PepsiCo
