New Cigarette Concepts for BAT (Concept & Product Design/Visualization)
This was one of the team projects I worked on in 2010-11 as a Senior Design Ethnographer at PQR (Probe Qualitative Research) Innovation Labs, IMRB (Indian Market Research Bureau) International in Bangalore.
These concepts for new cigarette categories were presented as a pitch to the client, British American Tobacco.
Credits: IMRB, © IMRB