New Cigarette Concepts for BAT (Concept & Product Design/Visualization)

This was one of the team projects I worked on in 2010-11 as a Senior Design Ethnographer at PQR (Probe Qualitative Research) Innovation Labs, IMRB (Indian Market Research Bureau) International in Bangalore.

These concepts for new cigarette categories were presented as a pitch to the client, British American Tobacco.

Credits: IMRB, © IMRB

Rashmi Kakde
User Experience Designer at Storm ID; & Independent Artist &... Edinburgh, United Kingdom