CottonWorld, India (Design Ethnography)
This was one of the team projects I worked on in 2012 as a Senior Designer at Apparatus Media Lab in Bangalore.
The client was CottonWorld, an Indian clothing brand. The objective was to understand how the company could continue to retain customers and how they could make their brand appear youthful. My work involved Research Design, conducting Ethnographic Fieldwork (Interviews & Observations), Data Analysis, Data Synthesis & the creation of a presentation.
Confidentiality prevents me from disclosing insights, outcome & design recommendations here; please contact me if you wish to discuss this project further.
Credits: Apparatus Media Lab, © CottonWorld
Rashmi Kakde
User Experience Designer at Storm ID; & Independent Artist &...
Edinburgh, United Kingdom