Coffee Ordering Experience Design for Cafe Coffee Day (Experience Design, Product Visualization)
This was one of the team projects I worked on in 2010-11 as a Senior Design Ethnographer at PQR (Probe Qualitative Research) Innovation Labs, IMRB (Indian Market Research Bureau) International in Bangalore.
This was one of my concept sketches for the client, Cafe Coffee Day. The concept was about a new way of ordering coffee from the menu at the cafe. Coffee-flavoured fragrances would be embedded on paper strips in the coffee cup illustration on the menu - these could be pulled out and smelled by the customers.
Credits: IMRB, © IMRB