Tara Jewels Ltd. is a leading studded jewellery exporter with coveted recognition in the industry, gaining 'Global Supplier of the Year' status for leading international retail jewellers. Their own foray into retail called for an instantly recognisable identity system created around the name (tara means star in Hindi) and extendable to a wide variety of applications and platforms including store / retail design, print communication, online campaigns etc.
The new graphic language guarantees a flawless, natural presence of a 'star' in every single piece of communication.
An added task in the project was to come up with a suitable tagline that resonated with Tara Jewels' ambition to bring affordable diamond jewellery to a wider audience resulting in smaller, but more frequent purchase of diamonds. "Daily Romance" encapsulated this sentiment in its purest form. (Work done while at Fitch Mumbai.)
