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Hindware
Hindware is one of the foremost ceramic ware brands in India with a set of asserting facts - a history of more than 50 years, a Super Brand for the last four consecutive years, and a production line of 2.7 million products reaching 40 million customers every year. When the parent company HSIL Ltd. - which itself is rated amongst the Forbes Best 100 small and medium sized companies in the world - decided to update the identity of Hindware, the mission was clear: the new brand will symbolize a set of values that are young, global, contemporary and dynamic. The new Hindware will instill Change, Positivity & Passion in sync with what modern India believes in. (Work done while at Fitch Mumbai.)
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