Marlboro Racing Preview Guide - Problem: Maintaining strong client identity in creating a multi-page booklet for Marlboro Racing School.
Approach: Making vivid use of the companys current brand to establish the booklets concept.
"Anthology" Book Cover Design - Problem: Produce a book cover containing a series of short stories.
Approach: Creating an image using strong contrasts in space and color.
Polarizer Sunglasses Banner Ad Campain
Direct Mail Graduation Postcard - Problem: Creating a postcard for the graduation portfolio with an original look.
Approach: Establishing an old-style feel to give the piece a different approach.
Tiger Lily Cafe Idetity Design - Problem: Assembling a logo and creating an identity for a fictional, west coast based restaurant.
Approach: Obtained valuable research on west coast trends and history to help establish a genuine look and feel.
Tiger Lily Cafe Menu - Problem: Assembling a logo and creating an identity for a fictional, west coast based restaurant.
Approach: Obtained valuable research on west coast trends and history to help establish a genuine look and feel
New American Eyewear Postcard Design
J Crew Billboard Ad - Problem: Creating a billboard ad showcasing current products from J Crews spring line..
Approach: Using the products simple colors to attract attention and detail in the ad.
Eyewire Typography Poster - Problem: Using the words 'Think Type' as a theme for an all-typography EyeWire poster.
Approach: Using the typeface as an illustration tool to conceptualize layout.
National Constitution Center Tri-Fold Booklet - Problem: Simplifying the National Constitution Center Visitors brochure into a tri-fold booklet for improved navigation.
Approach: Building from previous marketing material to produce a new, innovational look.
Ctrl+N Magazine Cover - Problem: Creating the concept of a magazine from the words “new technologyâ€.
Approach: Applying conceptual skills to create Cntrl+N, a magazine that highlights the creative behind celebrity work seen everyday.
Bang & Olufsen Two-Color Campaign - Problem: Using a two-color duotone to produce an effective campaign for Bang & Olufsen.
Approach: Using complementary colors to fit the companies theme and direction.
Local Band Advertising Cards - Problem: Creating marketing collateral for Social Phillys' local band series.
Approach: Using the cards headline to design the cards front and back pieces.