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POP MATERIALS DESIGN
Among the complex variety of sophisticated and creative techniques that in recent years the retail industry has developed, POP material (point-of-purchase material) has encompassed the different elements that are implemented to encourage purchases at the point of sale.
For me POP means present the products quickly, appealingly and effectively, Differentiate, Make purchase an active, unique and pleasurable experience, Use the right format, dimension and style to tell the story.
