This client approached me trying to understand why his business wasn't making any money even though he had a good idea, and a pretty unique local business, since he was from Ireland.
His business is a self publishing digital agency, you upload your PDF/Epub file, choose your pack and print it.
First thing was: it was never clear what the business was about. Second: He was using some kind of broken and generic Wordpress theme. Third, the content was not ready.
What I tried to do here was to visually simplify all the process and business explanation for the regular user.
There's a "how to section" that I used as a first option in the menu too.
One of the main challenges was to find a simple solution for a section called Illustration, where, instead of choosing by a "theme" , accordingly to the novel, the client wanted to show the visitor, the cover arts accodingly to the the artist, like a shop
You can find the results on the screenshots :)
