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JAQK Wine Cellars Project
For my Art Direction II course, the final project was to use one of the advertisements we created from our past projects and create an entire marketing scheme for that company. This project included designing a website (to be viewed on iMac, iPad, and iPhone), a Guerilla advertisement, and a public transportation advertisement. JAQK Cellars is a wine company whose brand identity is seen as playful, as they use playing cards as their major design element. I kept the brand identity whilst designing new advertisements for their company.
