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VISUAL IDENTITY, FORCE VII
Brief: Create compelling graphics that enhance the viewer’s understanding of the film while establishing a visual identity for Columbia PFG Force VII.
Design Strategy: Speaking to the technical tone of the product line as well as the sophisticated visuals of the film, I worked to create an aesthetic that drew from haunting typography, the deep colors and hypnotic movement of ocean swell, and the enrapture of light from below the water’s surface.
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Client: Columbia Sportswear
Shouts: Super rad film maker, Joshua VP shot and edited this beautiful piece of work.
