RETAIL INITIATIVE, TOWN TO TRAIL
Brief: Design a global in-store retail directive with creative that highlights the lifestyle and versatility of product that consumers can wear in the city or on the trail.
Design Strategy: To connect the story of an adventure from town to trail, I merged elements found in both man-made and natural environments. The lines and textures of manufactured materials is juxtaposed against organic shapes and elements found in nature. The mountain design created works both as an image frame and capacity-driven showcase for product. Brand visuals such as lifestyle photography and retail fixture materials allow the creative to work cohesively in store while dimensional elements create a disruptive and engaging moment in the consumer journey.
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Client: Columbia Sportswear
Shouts: Dan Richards, Creative Director. Annie Regnier, Design Director. Sam Peters, In Store Marketing Manager. Herenow Creative, Render Design.
