Brief: Create graphics that enhance the viewer’s understanding of the film and establish an emotional connection to characters, sport, and location.
Design Strategy: Drawing inspiration from counterculture trends in surfing, snowboarding, and skating, my design approach was to create film graphics that were expressive, irreverent and authentic to the film’s characters. I paired irreverent hand-drawn graphics and type with the film’s epic footage to reinforce the sentiment of the character’s which is both aspirational and light-hearted. Like, don’t take yer type sew seriously ya know?
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Client: Columbia Sportswear
Shouts: Super rad film maker, Joshua VP produced, shot and edited this beautiful piece of work.
