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Environmental Design, FN Platform
Brief: Create a space that features footwear for trail and the water that allows sale reps to present, meet with, and engage with buyers at Footwear News tradeshow.
Design Strategy: Merging unique brand elements such as reclaimed wood, pops of Columbia blue, I created a contemporary space that still felt outdoors. The booth has an open floor plan and low walls with various seating options organically built into the design. Abstract SEG graphics sit behind the shelves to categorize trail versus water footwear. Plants throughout the booth add liveliness and warmth.
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Client: Columbia Sportswear
Shouts: Dan Richards, Creative Director. Matt Wellman, Design Director.
