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MINI Stage Two
This project is stage two of the brief set with Mini. This work shows the creative outcome and implementation for a new strategy for Mini to engage their customers with the brand, the lifestyle products and the lifestyle ideal. The final outcome looked at Connectivity via a Mini App, a new website and pop-up hubs as a new way to reconnect the customer with the brand. Below is a small selection of the report and outcome. (Some pages have not been included)