Rachel Cracknell

This is a research project based on the exchange of expertise from a technical product range to a fashionable and authoritative collection within the Pentland brand portfolio. For the brief I created a collection of clothes, tents and camping equipment alongside a promotional campaign and sales strategy with the brand Berghaus. The camping collection was chic, cool and exciting for the festival-goer whilst still containing the brands technical and specialist equipment qualities. The images visually illustrate some of the products in the collection. This project was set and completed in 2011.

• Fashion Design
• Product Design
• Apparel