This work was created as part of a group project.
Brief: to create an advertising campaign for a local charity.
Research highlighted that numbers attending Edinburgh Youth Cafe had declined since their change of location. The aim of the campaign was to increase footfall and awareness of the new location.
The post-launch designs aim to create a buzz by directing audiences online through the has tag. The posters were designed to feature on busy bus stops around Edinburgh’s main secondary schools in order to reach the target audience. This would be supported by reverse graffiti showing the hash tag and directions to the new location.
The post-launch posters aim to promote the facilities of the venue, supported by influential Edinburgh bloggers.
