cash-wrap rework/ Wanted everything to be impulse buys, ie: so cute you have to buy!!
Holiday 2015-Both dresses sold out!
Boho wall,California store
Boho wall, California store
Holiday 2015, Promo item focus, Build wearable outfit off of low-price point item
Now Girl Wall formula. Updated basics, color palette: white, black, grey, cream and denim
Forever 21's Love Brand, Anthropologie type customer
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Forever 21

All of Forever 21's visual work is based on who you think your customer is, outfitting, mannequin styling and wall formulas.

Rachael Mullaney
Retail Manager Seattle, WA