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Time to Bachpanti Ad Campaign
This was a project to develop the communication strategy for a popular fast food chain in Delhi, Nirula’s. The tagline Time to Bachpanti is a combination of the words Bachpana (Childishness) and Pagalpanti (Madness). The campaign attempted to capture back, the old loyal audience the chain was losing. Adults would feel like children again, being back and eating the dishes they grew up eating. 29 cm x 42 cm; Pencil and Digital; Date Made: August 2010
