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Blue Mountain - Brand Identity
Blue Mountain Coffee is known as one of the world’s most exclusive coffee brands, specializing in premium imported coffee beans hailing from Jamaica. Playing with the idea of coffee “?t for the king to consume,” I created a contemporary design suggestive of a royal crest.
I worked to create a single cohesive design that would support two extensions of the brand: one for the brick and mortar Blue Mountain Café set to open in Rosedale, Toronto, and the other for Blue Mountain Gold — the coffee product line.
