Meals on Wheels Packaging - Meals on Wheels is a world-wide concept with organizations everywhere, who produce nutritious meals for people who are homebound and/or disabled. Even though Meals on Wheels is such a large organization, it does not have a consistent, unified brand. The challenge of branding MOW was to design an identity that conveyed compassion, quality, and convenience, as well as being economical and uplifting to its recipients. We also had to think about the food delivery method and how it could be improved. The result is a brand that is both friendly and contemporary, as well as a new delivery system with new plastic food containers and a custom made delivery bag.