Cassie Pyle

Urban Outfitters | Website Redesign - This image is the re-designed home screen for the woman's section of the site.

Identity for Web Site Redesign - For this web site re-design I wanted to create an identity that was more fitting to the environment of the hip and trendy consumer store. I was inspired by graffiti images and tattoos.

Re-Design research - Before starting the site re-design, I felt it necessary to do some research about the company. I was inspired by urban outfitters blog and the products featured on the web site. A site map was used to guide the re-design.

Comparing Home Pages - The top image is the current Urban Outfitters web site that I felt was a little stale and could be improved to connect better with its consumers. The second image is my proposed re-design that incorporates graffiti elements with an urban brick wall.

Re-Designed Interior Pages

Re-Design Home Screen | Men's Section

Men's Interior Pages