![](https://s3images.coroflot.com/user_files/individual_files/258727_ICOWefe2apUmqmi7zAQdnt1v4.jpg)
Urban Outfitters | Website Redesign - This image is the re-designed home screen for the woman's section of the site.
![](https://s3images.coroflot.com/user_files/individual_files/258727_h7NPRrHSFvvIilzgGPPWa8UpJ.jpg)
Identity for Web Site Redesign - For this web site re-design I wanted to create an identity that was more fitting to the environment of the hip and trendy consumer store. I was inspired by graffiti images and tattoos.
![](https://s3images.coroflot.com/user_files/individual_files/258727_dZ9g5lDhRdygzjiUkF2A2Zpr7.jpg)
Re-Design research - Before starting the site re-design, I felt it necessary to do some research about the company. I was inspired by urban outfitters blog and the products featured on the web site. A site map was used to guide the re-design.
![](https://s3images.coroflot.com/user_files/individual_files/258727_BrFef7nOesebp9eQ5OAGZ9TvB.jpg)
Comparing Home Pages - The top image is the current Urban Outfitters web site that I felt was a little stale and could be improved to connect better with its consumers. The second image is my proposed re-design that incorporates graffiti elements with an urban brick wall.
![](https://s3images.coroflot.com/user_files/individual_files/258727_OHs3clFlBGLnOyaQjQyA1IOxl.jpg)
Re-Designed Interior Pages
![](https://s3images.coroflot.com/user_files/individual_files/258727_hmH1eBQdzwG6rmavH3OtUK2mi.jpg)
Re-Design Home Screen | Men's Section
![](https://s3images.coroflot.com/user_files/individual_files/258727_5AKELmZd6_pRBGZmhUuxyelg6.jpg)
Men's Interior Pages
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