Peggy Van Allen

Project Objective: Valspar was looking to update their color system in approximately 5,000 independent retail stores. Their goal was to further establish a leadership position as the premium paint brand, promote a large color offering, and assist the consumer with color and product selection. Colorfuel worked with the Valspar color marketing manager to develop the color offering. Research involved understanding their target consumer and the various ways they shopped for color. The final display offered a full array of colors arranged in a logical and easily shoppable layout.

• Interior Design
• Design Research
• Branding & Corporate Identity
• Communication Design
• Creative Direction
• Print Design
• Visual Merchandising