I like the minimalist idea in this banner but the concept is very clear. I like picture's position which make us follow the story. I also like symbol idea which uses bandages shape like Adidas logo. It is brilliant. When we see this banner, we know this is an Adidas logo which is shown on the model's Foot. Audience will understand clearly that banner want to communicate the concept “Fake Adidas are not the equal with the real one”. Adidas produced these banners in sequentially in which each banner present the same idea in slightly different manners. Every ads follow the theme “Fake hurts real. Imitations are poorly made, giving you no protection.” I feel that these small pictures but they have big meaning in this banner. This is awesome.
