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Web banner advertisement (3)
This is Louis Vuitton’s cruise 2016 campaign. As you can see on the banner, they choose product that is a beautiful red bag to attract audience. It makes audience spot the product first. Louis-Vuitton also choose superstar, Michelle Williams to present their brand. In my opinion she looks elegance and suited with luxury product such as Louis Vuitton. I also like a minimalist idea in this banner.You do not need to put logo or persuading word on the banner because everyone know your brand. This is very clever idea to show your position in the market that Louis Vuitton is one of the most famous brand in the world.
