To develop a manifesto-esque communication collateral to generate curiosity and pique interest around a public launch event of a new fusion drum n’ bass experience called Tigada.
Tigada Music Experience is an initiative that exists to re-create the most primal emotion association to music, bliss. This is an experience that wants to work beyond genres, regions, languages or aesthetics, by metamorphosing the crème de la crème of all music genres to become unilateral expression of human sentiments.
The launch is a public performance, with artists performing in midst of the audience a la nukkad performances this modern folk infused electro based performance would be made possible by mounting the musical instruments on fiber frames and carried by the artists with live audio synthesis being done by a DJ in the open deck.
Brand Keywords:
Three, Drum n’ Bass, Fusion, Experimental, Indian Contemporary, culture, Young, Bass, Rebel, Emotions, Secular, Mass, Crowd, Identity, Innovation
