![](https://s3images.coroflot.com/user_files/individual_files/461562_guZvtED6Amyq4UO9qqJu2QyJ_.jpg)
Step 1: Motivating call centre executives to go the Happy to Help way and participating in Vodafone tales by penning down stories of how they went the extra mile for their customers.
![](https://s3images.coroflot.com/user_files/individual_files/461562_UowMfa3ZocakFHW4EsUeHqNJ0.jpg)
Step 2: Publishing (every month) snippets of the success stories of employees in the Vodafone Tales eNewsletters
![](https://s3images.coroflot.com/user_files/individual_files/461562_EElDVAfqi0Zro56H8_JL333xh.jpg)
Step 3: After recieving thousands of success stories from call centre executives, 30 heroes were selcted. We took their success stories to everyone across Vodafone by publishing their stories in a book called Vodafone Tales. Each hero was illustrated and his / her story told.
![](https://s3images.coroflot.com/user_files/individual_files/461562_x3VYWGK9tZwghVGoYQsvWT9vx.jpg)
The Vodafone Tales books were made in 3 sizes (A3, A4 and A5)
![](https://s3images.coroflot.com/user_files/individual_files/461562_TVmI98DQfoeLSfw0TsJvWTc7f.jpg)
The first page of the book
![](https://s3images.coroflot.com/user_files/individual_files/461562_BEoX0VzzrAAxzWgDfveBiziie.jpg)
Last page of the book
![](https://s3images.coroflot.com/user_files/individual_files/461562_uzDfUIPbjMcB945braEFSwpIz.jpg)
Large size book covers were placed in office premises before the launch of the Vodafone tales event in Mumbai, where the heroes were felicitated.
![](https://s3images.coroflot.com/user_files/individual_files/461562_2aNAnuk2ifEpm4mIvK8N4DcgK.jpg)
To create curiosity about the event, we designes teaser posters. Here's teaser poster # 1.
![](https://s3images.coroflot.com/user_files/individual_files/461562_2Vuf_eWcH8eAIM0ykE_O4EZ3k.jpg)
Teaser poster # 2
![](https://s3images.coroflot.com/user_files/individual_files/461562_J2KNV2gUEWDkCXZL5ndXMADHx.jpg)
Teaser poster # 3
![](https://s3images.coroflot.com/user_files/individual_files/461562_FhDedtBUFisRaMZNsineGl9pQ.jpg)
Teaser poster # 4
![](https://s3images.coroflot.com/user_files/individual_files/461562_QUpdmSXZooFRd7X73nelBQIrc.jpg)
Final reminder emailer on the morning of the event. We also did roadblocks.
![](https://s3images.coroflot.com/user_files/individual_files/461562_7zAJ4diOJuPKs3LadvvHcYfuh.jpg)
Launch - Stage set up at the Mumbai office where the Service Champions were felicitated
![](https://s3images.coroflot.com/user_files/individual_files/461562_28QZ0JUn2X3P4DaH0FwGFL6QT.jpg)
Banner on Vodafone My World (Intranet) - leading to the pdf version of the book/certificates
![](https://s3images.coroflot.com/user_files/individual_files/461562_mrH25xwUj83bOS5rTGi7oTB4h.jpg)
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