Bhoomi is a small organisation for promoting handicraft , traditional and folk artisans; is also a home to many collections of handmade products such as paper, bags, flower vases, footwrears, print products, pottery, paintings, hand wooven fabics, wooden toys and sculptures etc. But the store's strong emphasis on handicraft products, all the packaging materials and stationaries were hand-stamped, to get a feel of the quality of handmade . The brand was designed to gear towards the young and creative minds in India by creating such a logo with silhouettes look.
The logo is inspired by "kolam" and the sanskrit word "Bhoomi" which is blended together to communicate the ethnic indian culture and traditional art.
