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Sitdownopedia - 2014
Café Coffee Day ran a campaign last year with a simple but large idea, "Sit Down". It asked people to Sit Down and talk things out, basically, chill out and take it easy. This year, we took the campaign thought forward with a Sit Down planner. The planner is an encyclopaedia on anything and everything to do with "Sit Down". Quite literally. Pull-out posters on every monthly section are a hilarious take on everything from Sit Down etiquette to the feelings of chairs when you Sit Down.
