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Leah's Pralines - Branding and Styling
Project and Design Lead on the rebranding of a 70+ year old French Quarter candy store. The project began by creating a classic logo and redesigning their signature praline box. By incorporating the shop's namesake and using a nostalgic look and feel I was able to retain the shop's quaint, homemade persona with a fresh new look. The project also included new coordinating labels, and a full photo shoot of all their signature handmade candies.
I also used a CMS called Volusion to create a new e-commerce site to showcase the new look.
