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CHECT Step 4
STEP 3: Based on results from step 2, create a name for the proposed product or
service.
Research, plan and design a “trans-media” package which will include research, a community-centered research website, branding elements, social media,
consumer website visual prototype and print and screen-based presentations.
This project will begin with a theme extrapolated from a post in the Institute for
the Future’s (IFTF) blog (http://www.iftf.org/futurenowblog).
