Advertising is where I spend my day and more often than not, night! But there's a lot more to me (78kgs to be precise) which you should know about. Here are some of my better known talents/side acts.
I've been a part-time lecturer at XIC Mumbai(Xavier Institute of Communications) where I taught the Post Graduate Advertising & Marketing class.
Theatre is and always will remain my biggest passion. In Calcutta I was a member of two theatre groups. In Bangalore I worked largely with Arjun Sajnani. In Mumbai I work with the QTP and RAGE. In all I have worked in over 50 productions till date.
I have been an RJ for Radio Mid-day in Bangalore, hosting a Sunday Retro show called ‘All Gold’. For Times FM, doing a weekend show called the Mahindra Armada Drivedown. And for Radio City, Bangalore, hosting a popular Retro show on Sunday nights.
I often model, and have used my talent for several brands both in Print and Television including IBM, Britannia, Iodex, Amrutanjan, Tom Chi, Reynolds, Coir Board of India, Lifebuoy, Mcdonalds, Pizza Hut, Parle Marie, Colgate, Lakme, Naukri.com and Playwin.I am a voracious reader. I love almost any kind of music. I am obsessive about the Grateful Dead World Music and Blues.
My wife and I have done a fair amount of travel and food writing. Our work has been published in Jetwings and Upper Crust and we continue on our culinary quest whenever we find the time, sniffing out new stories and opportunities.
I am also a great cook and dream of one day opening my kind of place in the sun.
In my spare time I have performed stand up comedy in Mumbai. I've played to packed houses at Starters and More, Bombay Gymkhana, Otters Club and Not Just Jazz by the Bay.
I did a five city tour for Black and White Whisky called ‘Unbelong Nights’ and featured In India Today and Man’s World magazine for my talent.
Won 4 Silvers and a Bronze for my print campaigns for Green Label Tea and Kerala Tourism at The Bangalore Ad Club and Madras Ad Club awards between 1996-1998. The same Green Label campaign was a finalist at the Worldwide Unilever Awards.
Chosen for the JWT Asia Pacific Conference for future Creative Directors in Pattaya (1999)
Silver Effie for Virgin Mobile at the 2008 and 2009 Effie Awards
Silver in the Film category at Goa Fest’09 for Virgin Mobile ‘Goa’
Gold and Silver at NY Festivals 2010 for Coromandel Fertilisers.
Media Bronze at Spikes 2010 for Ojus Institute.
Print Bronze at Spikes 2012 for Fuji 360 Camera
Listed in Campaign Magazine’s ‘A List’ of important people in advertising, 2009 to 2011.
Integrated Grand Prix at Goa fest 2013 for Killer Jeans.
Gold at Echo Direct Marketing awards 2013 for DHL courier.
D&AD 2014 'In book' (Design) for Duracell
Served on the NY Festivals primary Jury in 2011
Served on the film jury for India’s foremost advertising awards – The Abbys 2012 and 2013