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Vicks Formula 44 Films

Films developed for P&G's Vicks 44 for the Indonesian market. The creative idea 'Mom's don't get off days' and the mnemonic of the three benefits forming a 'feel perfect' sign, is something I created and is now being run across the region.

Rohit Malkani
Joint National Creative Director, Law & Kenneth Saatchi & Saatchi Mumbai, India