Duracell - Lasts for ages Duracell - Lasts for ages from Rohit Malkani Duracell - Lasts for ages The D&AD 2014 'in book' winning entry for Duracell. Created by the team and me. gLike Duracell - Lasts for ages The D&AD 2014 'in book' winning entry for Duracell. Created by the team and me. Creative Direction Share R 7 n Rohit Malkani Joint National Creative Director, Law & Kenneth Saatchi & Saatchi Mumbai, India Follow Contact