This ad depicts Lord Krishna(for those who don't know Indian Mythology) who is legendary for convincing Arjuna the warrior to pick up arms when he had lost heart. His rousing and powerful speech became the basis for The Bhagvad Gita - the most holy of Hindu booksscription Here
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Dequadin Throat Lozenges

Campaign for Dequadin Throat Lozenges using three famous people from History/ Mythology who used their voice to make a difference. Moses and Paul Revere are the first two. The third in the series depicts Lord Krishna(for those who don't know Indian Mythology) who is legendary for convincing Arjuna the warrior to pick up arms when he had lost heart. His rousing and powerful speech became the basis for The Bhagvad Gita - the most holy of Hindu books

Rohit Malkani
Joint National Creative Director, Law & Kenneth Saatchi & Saatchi Mumbai, India