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FNBO Retro Direct Mail
The clients for this project came to me with just the idea of doing something "retro". It was up to me to come up with a way to make "retro" make sense for a credit card offer. I wrote copy that played up First National Bank's history and kept the tone conversational and lighthearted. Then, I tied it all together with some mid-century modern style graphics and illustrations. A version of this direct mail package beat the previous champion package significantly.