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2014 Signature Outdoor Adventures Catalog
Catalog showcasing exclusive 2014 Outdoor Adventures for Cabela's CLUB Visa cardholders. I persuaded the team to use a photo-heavy layout to drive excitement. (Previous catalogs were text-heavy.) By using a "photo journal" look and feel, we could use our huge bank of images of real customers to transport the audience into the heart of their bucket-list adventures. This new direction was successful--several events filled within the first week of the catalog arriving in-home.