We launched a pop-up store/gallery concept in the heart of New York City’s SoHo neighborhood with all the Benetton styling, so it’s a very bright, colorful and creative space, where art, design, installations and fashion knitwear meet. Exhibiting LANA SUTRA sculptures, which engage the senses through sight and touch, communicating the warmth of wool, a human embrace, love, emotion, pleasure, and a common thread which unites mankind. You will find a world of knit, color and creativity—the definitive story of the Benetton brand. The converted garage space is a vivid mix of retail, gallery and craft workshop. A vibrant color spectrum of apparel & accessories is framed by an explosion of wool-covered curiosities. Such an environment challenges conventional ideas of a clothing store. In true Benetton style it is a celebration of diversity.
My collaboration was to seek out the proper props and style the mannequins as well as collaborating in the storefront graphics and bags.
