I was entrusted with the rebranding of Yanai Salon. The salon owner wasn't just looking for a new name for her salon but also a new brand. She had in mind Hermes Salon or Vogue Salon. From these suggestions I could take that she was looking to give her salon the attributes associated with these highly recognized brands.Her choice was to get away from minimalistic and more ornamented version of the logo, and so I explored that route from my sketches. Being in the heart of Beverly Hills, just a block from Rodeo Drive, I thought a name incorporating the world famous location would serve the salon best.Her salon is entirely chrome and white, I would have liked to add a dash of yellow to make it stand out but we finalized on a silver look, with a hint of red. She was absolutely ravished with the results, and the new Brighton Salon was now on its way to sculpt to exclusive hairstyles of Beverly Hills Elites and Socialites!
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