Muccia Prada has always been a political creature with an activist impulse. On the night of the S/S 2014 fashion show, she commissioned muralists to inspire women to struggle. She picked up on tribalism concept for feminism statements to the collection. The way the clothes were infected by the murals energized them as well as the theme song that was playing, made
by Britney Spears “Work, bitch work!” The men show couldn’t have contrasted more as Miuccia made her males essentially passive participants in a dreamy, erotic revery.
Following after the collection, I have 2 contrasting window displays. On the left, inspired by her man fashion is the backdrop of a Hawaiian vacation. Men seemingly at rest from work on steal beams, are slouching and enjoying a break. On the opposite side, similar elements driving the eye upward are a series of floating staircases where powerful imagery of business women hard at work are climbing to the top.
