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George - Primary User Persona - A persona is a written representation of your website's intended users
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Specifications / Realizations / Assumptions
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George's Journey Map - A Customer Journey map is a visual or graphic interpretation of the overall story from an individual’s perspective of their relationship with an organization, service, product or brand, over time and across channels.
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Low Fidelity Prototype: a prototype that is sketchy and incomplete, that has some characteristics of the target product but is otherwise simple, usually in order to quickly produce the prototype and test broad concepts.
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