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Takashimaya Christmas 2012

This year's concept for the Christmas campaign came from circles. Being a Japanese department store, there is that constant fascination with all things circular and hence that was how everything came about. From the art direction of the photoshoots and right down to the paperbags, wrappers and even the copy, it is quite evident that this Christmas is a spotted one.

Kelvin Kok
Senior Graphic Designer at Publicis Singapore Singapore, Singapore