Kelvin Kok

Spring Launch Ad

URBAN Summer Ad

Mother's Day Ad

Good Fri Men's Ad

Handbags & Wallets Shoot

Chinese New Year Food Ad 2012

Chinese New Year Launch Ad 2012

Takashimaya Summer Launch 2012 (photoshoot) - The ad was a tie-up with Takashimaya and Kenzo to launch Kenzo's new collection under the direction of a young designer duo. The ad was inspired by the collection which focused on colour blocking and prints.

Takashimaya Summer Launch 2012 - The final ad which was took out a fullpage ad on Straits Times.

Spring Launch Ad 2013 (Proposed and Selected Concept) The idea is to have a refreshing take on Spring with a literal take on Spring In Your Steps with the model twirling around in delight.

Spring Launch Ad 2013 (Proposed Concept 2) A bold yet light gesture towards the opening of Spring. Colours used are of a somewhat muted palette with emphasis on the model and the outfit.

Spring Launch Ad (Final Artwork)

Summer Launch Ad (Proposed Concept 1) Background was proposed due to client's requirements from Japan HQ. The floral shaped domes will be fabricated on client's end for in-store window displays. Concept is toying with the loud burst of Summer and light streaming and lighting up model's face.

Summer Launch Ad (Proposed Concept 2) Backdrop is kept to a minimal as compared to Concept 1 to play up on the foreground visuals and typography of being a sunlit and joyful Summer, full of energy.