gLike
JCPenney shopping bag design & shopping experience promotion
-The goal was to enhance JCPenney's customer experience of taking goods from the store to their houses in a meaningful and sustainable way.
-Try to reduce energy consumption and material waste in store.
-imporve both customers and employees' sustainablility consciousness and develop a more sustainable way of living.
-Redesign a sustainable shopping bag to help promote JCPenney's brand recognition.
