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Scooterworks Catalog No. 5
A 92-page color catalog of vintage Vespa parts, accessories and lifestyle items. I transformed a very dull parts catalog with scant photos and bad typography into a colorful, engaging, funny publication that customers loved and kept forever as a resource and "coffee table" book.
Thousands of items, organized so that they made sense and were easy to find. I did all the design, most of the photography, and even most of the copywriting for this behemoth, which had a theme centered around the company's home city of Chicago, told in photos, anecdotes, and trivia.
This was a huge turning point for Scooterworks, business and customer engagement increased dramatically when it launched.
