Identity + Branding + Packaging + Structural design
Given brief, required the package to clearly demonstrate resilience, turn of the century Tour de France bike culture and showcase the valve stem. Research defined circles and arches as the most resilient shape in history specifically the roman coliseum and ancient bridges but also throughout Europe and Asia, for centuries. The circle became a key design element for the package shape the reveal window.
The user will open the package by pulling the tear cord on the back of tube releasing the pressure so the inner TYVEK pack can be easily removed and placed in a pocket or backpack on long bike trips.
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Faye & Co{image13}
