PROJECT GOALS:
Rabobank America engaged Spring Studio for a complete site redesign. Rabobank's primary goals were to:
Translate brand principles of Leading, Nearby and Involved into the web experience, leveraging Rabobank’s cooperative, agricultural history and community focus.
Educate prospects clearly and persuasively on service and product offerings.
Cross-sell prospects on related products.
Educate existing customers clearly and persuasively on service and product offerings with the goal of increasing wallet share.
Accommodate for design and evolution of seasonal, campaign-related or other high priority content needs.
MY ROLE:
When I joined Spring Studio, detailed wireframes had just begun. As part of the project team, I partnered with the Design Director to complete annotated wireframes. I also conducted a full site content audit and worked closely with the client on final site architecture.
